Cannes Lions
DENTSU, Tokyo / ADVERTISING COUNCIL / 2006
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Most people don't know the fact that the main cause of water pollution is domestic drainage. People will be surprised if they get to know that the shampoo and detergent we use have terribly affected the environment. Our target is to make people aware of this astonishing fact with this banner ad. This banner ad plays an endless loop and shows water pollution which is getting worse and worse.
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