Cannes Lions

POLO

DDB UK, London / VOLKSWAGEN / 2012

Film

Overview

Entries

Credits

Overview

Description

The 90 second spot tracks the evolving relationship, from the moment a protective father first brings his daughter home from hospital, sheltering her and her mother from the rain under his jacket, to the day she finally leaves home, when he hands her the keys to a shiny new Polo - ensuring she ‘stays in safe hands’.

Similar Campaigns

12 items

100 Simple Joys of Driving

MEMAC OGILVY, Dubai

100 Simple Joys of Driving

2019, VOLKSWAGEN

(opens in a new tab)