Cannes Lions
OGILVY & MATHER CAPE TOWN, Cape Town / VOLKSWAGEN / 2016
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To demonstrate how easy it is to get distracted while driving, we created a series of radio riddles for drivers to hear while they’re in their cars. All the answers related to the road. But knowing human nature, drivers would probably be thinking of everything else. If you don't get the answer you should consider a Volkswagen with innovative safety features. It thinks about the road when you don't.
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