A German study proved what men and women always suspected: a woman’s handbag is the modern Bermuda Triangle, an unsolvable maze. Women spend an average of 76 days in their lives searching their handbags for stuff. And one of the things that seem harder to find than anything else are the car keys. In our print campaign we dramatize the daily handbag quest in a humorous way by turning the inners of handbags into a stylish maze. And we offer a great solution: thanks to VW’s “keyless-access” technologies women don’t have to find their keys. Just having them into their handbags is enough.