Cannes Lions

POLSKA. WHERE THE UNBELIEVABLE HAPPENS.

PLATIGE IMAGE, Warsaw / MINISTRY OF FOREIGN AFFAIRS REPUBLIC OF POLAND / 2015

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How can we give foreigners a closer look at Poland without resorting to platitudes and postcard aesthetics? How can we show that we have a lot of distance to ourselves, our history, and our traditions? How can we tell the story of Poland in a way that’s both amusing and visually spectacular?

Maybe it goes something like this.

This film features a child sharing the story of his trip to Poland with his classmate.

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2018, BRAZILIAN MINISTRY OF HEALTH

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