Armed with custom mindset research, negotiations sourced an unprecedented, inspirational outreach network to motivate every person residing in the US:1. Tyler Perry’s House of Payne 'Curtis' touts simplicity in vignette by completing form in seven minutes2. Dora the Explorer helped moms make sure they count their little ones in PSA.

3. Lesson Plans in every school4. NASCAR’s Greg Biffle talks about funding for roads.5. George Lopez motivates Hispanic community via branded content segments6. 100+ local DJ voices including Dave Winfield, Matt Siegel and Dan Masucci tout local benefits7. Patriotic PSAs feature Olympic athletes Ben Agosto, Julie Chu, and Jennifer Rodriguez 8. CBS Sports talent James 'JB' Brown, Clark Kellogg and others seed the message during Super Bowl Sunday and NCAA March Madness.9. Mass ambient on lunch trucks, gas pumps, retail monitors, bus wraps and even oversized, 20 feet-high custom forms at street events.

The 2010 Census campaign has already exceeded its goals:• Universal awareness of the 2010 Census has been achieved, eliminating the Unacquainted mindset. • Engagement with the census has increased by 107% since the start of the campaign. • 'Definitely will participate in the census' has reached an impressive high of 89% despite controversy and high-profile influencers discouraging participation in the census. • And the 2010 Census participation rate is currently at 72%, exceeding the 2010 projected goal and the 2000 rate, even achieving a higher participation rate than the historic 2008 US presidential election of 63%.