Cannes Lions

PONLE CORAZON FUNDRAISING APPEAL

LEO BURNETT DEL PERU, Lima / PERUVIAN CANCER FOUNDATION / 2007

Film

Overview

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Overview

Description

A girl carves her name on a tree, the wind blows her cap and uncovers her bald head; she suffers cancer. It waggles, its leaves fall forming a “leaves-hair”. She hugs it with gratefulness.

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9 items

1 Cannes Lions Award
CANCER BEFORE CANCER

FAHRENHEIT DDB, Lima

CANCER BEFORE CANCER

2024, PERUVIAN CANCER FOUNDATION

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