Discrimination in social networks was put to national debate. Only 24 hours after the launch, the hashtag #tweetbullets, had been mentioned more than 2,000 times in Twitter, reaching more than 11m users. 5 days later, 286 bullets were shot at 'Mexico' (which meant around 6,000 discriminatory tweets), people started to point out discriminatory tweets and the most important media in the country and human rights leaders covered and talked about this important topic. Up to today, some of the measurable results are:Page-views: 111,883Avg. Time on Page: 5:18 mins.Discriminatory Hashtags: 18,376#tweetbalas Tweets: 5,468