Continue to communicate that Pontiac is a modern, progressive performance brand with a one-of-a-kind OOH display. Work with up and coming musical talent and break through the passive clutter of the Times Square OOH environment.

Based on the huge volume of people passing through Times Square daily, 45 million saw the Garage in the first month! Once “live”, the Pontiac Garage generated 117 Million press mentions in print, online and broadcast. Plus, the Garage Performances have been downloaded by more than 180,000 consumers.