Introducing the SkipTest — a series of pre-rolls where the car interacts with the 'Skip' button as if it were a real obstacle on the road: driving over, swerving around, and even crashing into it.

Could you avoid that?

Over 70% of online users usually skip pre-rolled ads. We created the most effective pre roll ad that delivers the brand’s message to nearly 100% of viewers.

More than 19 million media impressions.

20% of viewers chose to watch the ad (including packshot).

80% saw it anyway with heightened contextual relevance.

The campaign is still on air.