The act of sharing a funny clip online is the core idea behind Three’s new advertising campaign. And with this in mind they developed a web-based app hosted on YouTube, PonyMixer.com. Starring Socks the Shetland Pony, (also featured in the TV), people can choose from 8 genres of music, from Rock to boy band and featuring iconic tracks, you can create your own customised dancing pony music promos. The director worked with the agency and their special team of designers and animators to create and produce the unique treatment for each music genre and all the customizable fun variables.