We started working on this project during november 2020, when Covid-19 had a huge presence in our lifes. The brief has one objective: creating the II Edition of the Novo Nordisk Innovation Forum. At first, they wanted to do an event but we wanted to do something differnet. We looked for a content that everybody can watch without getting bored. VDO platforms were so popular so we decided to do a cinematographic product. Our departure point were so many questions about the future: we will have enough resources to survive in 50 years? will the climate change improve? Artificial Intelligence will replace humans in work? We wanted to face all this questions to clarify the future and who betters than Novo Nordisk to clear up all this unknowns.

Our creative idea seeks to celebrate the progress and the innovation and also, make the target reflect on the future, that's why we create a branded content campaign.

We live in a new entertainment era where the consumer is a content expert thanks to the number of hours he invest in social media, cinema sessions, TV, Internet, VOD… never before the access to content had been so easy and fast. This is the situation, a new scenario that made us to think bigger. That's why we decide to do a documentary film even the client was a pharmaceutical company. Why not? Thanks to this project we prove that there are no creative formats limits and all brands can generate a value content for all the community.

The customer journey of "Future: Challenge and Opportunity" is the key of the execution. We split the impacts during one month. Every week we launch one chapter (in total we had three). First one was this documentary, after we launch "The Future of Novo Nordisk" (specially for healthcare professionals) and finally we did a live forum with 15 first level speakers to talk about the future of health and science. In conclusion, the capitulation of the content generated a great storytelling around the brand and generate a strong engagement with the viewer.

828.731 = total impressions

500.000 = press impressions

2.500 = new web users

60% = email open rate

35% more than the expected impressions

Mass Media Impacts = La Sexta, Ads of The World, Yahoo, IPMARK, Redacción Médica, Diario Médico.