The media team developed a very complex Internet application for an automotive industry company, Porsche AG, Germany. The challenge was to create a worldwide user-friendly system for the configuration of the exterior and the interior of Porsche cars, based on 2D picture material, and to implement a 3D interior configurator, based on CAD data.One of the most important problems of the development process was to create high-quality picture material that can be configured online by dealing with different and weak performance Internet connections.