The task is not only to effectively introduce the innovative design of the new Taycan, the very first all-electric Porsche model, but also to emotionally highlight the typical Porsche soul present in it.

We created an original soul music track that enhances the overall mystical atmosphere we want to convey in the film, where elements of the location, a power station, play on a strong yet poetic contrast with details of the car’s futuristic design.

Since it’s a launch - the lyrics, the music, the arrangement and the voice itself are crucial. So we created an original song that sounds like an old classic soul music track but revisited in a contemporary electro key. It talks about a long lasting wait for the car to arrive and is sung by a captivating silky voice.