Cannes Lions
BASSIER BERGMANN & KINDLER, Hamburg / DR ING PORSCHE / 2008
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The trailer shows a "cat-and-mouse-game" between the new 911 GT2 and a helicopter on an airfield. The further detailed chapters reflect this story figuratively.Besides this, the visitor can inform himself in detail about the technical aspects of the vehicle. Through a link communicated in the dialog marketing pamphlet on the special, one can additionally have a look at the 911 GT2 in many colours and perspectives. An exciting trailer in the form of an action movie, a photo shoot in front of spectacular scenery as well as the application of effective motion design set the new 911 GT2 very powerfully into the scene.
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