With over 28,000 victories worldwide, Porsche is the most successful brand in motor racing. The close link between Porsche and its subdivision Porsche Motorsport has not been sufficiently expressed in visual terms in the past.

What is more, Porsche Motorsport hardly appears as the originator of its many activities and cooperative projects.

The various logos of the partners and racing teams also make it difficult to create a uniform appearance.

The name of Porsche became the generic umbrella for all activities. This ensures a direct association of Porsche Motorsport with the brand Porsche. All design elements are derived from the world of motor racing and thus directly emphasise the link with the sport.A uniform, modular and striking appearance was created which focuses on the brand Porsche and makes its subdivision Porsche Motorsport an attractive communication platform for partners.

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