Cannes Lions
DDB CANADA/TORONTO, Toronto / I HAVE AN IDEA / 2009
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This viral piece was found at creativedirectordoll.com. It launched a week before the event itself.Objective: To let aspiring creatives know about Portfolio Night, a worldwide event meant to help those trying to break into the industry.A mockumentary was created showing the relationship between a young man and the Creative Director Doll he ordered off the Internet, the message being that to experience the real thing and interact with some of the world's top Creative Directors people had to come to Portfolio Night.
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