Cannes Lions
JUNG von MATT, Stuttgart / L-BANK / 2008
Awards:
Overview
Entries
Credits
Execution
L-Bank is the state bank of Baden-Württemberg. Besides money, it gets involved with the environment, education and culture. This year, for example, it is the main sponsor of the exhibition "POP ART PORTRAITS".To promote and spread the theme 'Pop Art' in Stuttgart, we developed a special photo booth that prints out photos in a bright and colourful way - in a style reminiscent of Andy Warhol.The promotion took place in the State Gallery itself and at highly frequented places in Stuttgart like the airport and the central station.
Outcome
The promotion was a real crowd-pleaser. In the first four weeks, it attracted over 25,000 visitors to the Stuttgart State Gallery. During this period, a total of 7,000 passport photos were made in the various booths.
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