The biggest challenge was finding the appropriate shapes and lines to depict the alphabet, without sacrificing style and readability. It meant sourcing huge numbers of talent, shooting excessive shots of just about every part of the body.

To maintain integrity with the insight, that a person’s skin tells the story of their life, we decided it was necessary to use the whole body. This choice would be a true reflection of a person as a whole and forces us to consider a person’s life as greater than the sum of its parts and greater than any one moment of their life.

The end result is a client thrilled with their very own typeface. But more than that, it’s a piece of art that can be used forever to tell an infinite number of stories from Singaporean seniors. There’s been an increase in awareness and even a spike in volunteers, however figures for donations are not yet available.