Portugal has become an attractive tourist destination in the previous years but there is as younger generation that it’s not aware. Portugal tourism authority wanted to communicate the country as a year round summer destination to this new audience.

For 14 years the grammy winner Portugal the man has used a country name to inspire their fans we decided it was time for the country to use the band reach to talk with new tourists.

Portugal. The Man presents Portugal. The Summer

To capitalize the band’s notoriety and global reach Portugal tourism authority decided it was time for their name to be more than a random naming choice and have a meaningful connection with our country. Promoting Portugal as a year round summer destination.

Portugal has become an attractive tourist destination in the previous years but there is as younger generation that it’s not aware. Portugal tourism authority wanted to communicate the country as a year round summer destination to this new audience.

For 14 years the grammy winner Portugal the man has used a country name to inspire their fans we decided it was time for the country to use the band reach to talk with new tourists.

Portugal. The Man presents Portugal. The Summer

To capitalize the band’s notoriety and global reach Portugal tourism authority decided it was time for their name to be more than a random naming choice and have a meaningful connection with our country.

We invited the band to challenge their fans through their own social media channels to create 5 new versions of their song “Live in the moment” for 5 new promotional videoclips of Portugal.

We invited the band to challenge their fans through their own social media channels to create 5 new versions of their song “Live in the moment” for 5 new promotional videoclips of Portugal inspired by 5 Portuguese characteristics, Sun, Ocean, Flavour, Nature and Music.

More than 400 participants from all over the world submitted surprisingly well crafted songs for the band to judge and pick the 5 winning artists that best suited each theme.

Nelsonn, Maria Rui, Guga, Here comes the Mummies, Brady O’Keefe

The first phase of the campaign alone earned 50 millions impressions on Social Media and it continues to grow, just like the tourists numbers visiting Portugal, increasing by 6% to surpass the 12,7 million mark.

In 2018 Turismo de Portugal won best global tourism bureau, and Portugal was considered the Best Tourism Destination of the world.

And the 5 upcoming artists will play live at Portugal’s most coveted music festival, Nos Alive in July 2019.

The exact same place where Portugal.The Man launched the campaign the year before.