Cannes Lions
MSTF PARTNERS, Lisbon / TURISMO DE PORTUGAL / 2017
Overview
Entries
Credits
Description
A machine to discover the perfect travel destination
A machine scans your feelings and finds the perfect places for you, places you didn’t even imagine they existed but where already inside your brain
1. Scan. The mind reader detect and measures the brain activity
2. Match. A new software matches emotion and destinations
3 Discover. We show the user a video of the perfect place to visit in Portugal
Execution
A machine to discover the perfect travel destination
A machine scans your feelings and finds the perfect places for you, places you didn’t even imagine they existed but where already inside your brain
1. Scan. The mind reader detect and measures the brain activity
2. Match. A new software matches emotion and destinations
3 Discover. We show the user a video of the perfect place to visit in Portugal
Outcome
People cued to live this experience and the media covered this brand activation promoting Portugal’s destinations and innovative spirit
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