Every year in Portugal, thousands of people die due to cardiovascular diseases. The Portuguese Cardiology Society asked us to prepare a campaign to alert people.

Idea: It was sent as an email with the title “Who will be the next one?" When it is opened, a pop-up will launch showing an address book’s window and all the contacts of that address book will be erased. You’ll see the warning: 1 out of 3 people die from heart disease. Don’t be the next victim.Results: 45,23% emails opened and forwarded. Furthermore 21,69% of people clicked the mail and visited the site.