Cannes Lions
LIQUID, Lima / UNILEVER / 2014
Overview
Entries
Credits
Execution
We discovered a feature that allowed us to exploit the link "view more" on Facebook posts. Once you click it, the rest of the post that interacted with the image will expanded.
Outcome
We make a post on Facebook, that it´s usually rigid and no dynamic format, interacted with people. We expose our concept throw this campaign: "DO MORE".
Every of our posts multiply six times our audience reach.
Similar Campaigns
12 items