Cannes Lions
BBH, New York / UNILEVER / 2008
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Description
'Passing By' demonstrates one of the greatest problems young men face today: when a chance to hook-up presents itself, there's just no time to prepare. Our unfortunate protagonist finds himself face-to-face with fantastic opportunities that vanish almost as quickly as they appear. If only he could prepare himself in that brief moment, he might keep the fantasy alive, rather than letting it pass him by again. This is exactly what he does, thanks to Bullet, a new product from AXE. Its miniature size allows it to fit discreetly in your pocket, enabling you to act fast and get the girl.
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