The Royal Mail produce numerous sets of special stamps. At the end of the year, they produce the Yearpack as great way of collecting the stamps. The brief was to develop a photographic solution for the themes within the Yearpack.

This solution uses the iconic white frame of the Royal Mail stamps. A series of white frames were built, replicating the stamps, and then positioned to capture the subjects that are framed by the stamps.To raise awareness of it’s release, we produced white vinyl frames which were positioned on glass counters of selected Post Offices. These framed the tellers so they appear as part of the stamp. An interactive, point-of-sale solution that engages with the public and generates awareness of the Yearpack.

Our client said it was the best Yearpack in the series that have been produced. It also received very positive feedback from the collectors.