Haemorrhoids – The Challenge

Haemorrhoids are a widespread disease in Germany nobody enjoys talking about. So how can we communicate this taboo and simultaneously remain market leader?

Posterisan – Making a Taboo a Topic

Being the prevailing topic within several market surveys, the detailed patient insight to finally being free to sit down painlessly, became the central message of the campaign, staged in an attention-grabbing but still charming way, through THE striking symbol of freedom: the Statue of Liberty.

Lady Liberty – Expert in Freedom

By displaying the sitting Statue of Liberty, the taboo topic haemorrhoids is addressed distinctively, self-confidently and with a wink of an eye. Simultaneously, the benefit of Posterisan® is highlighted fast and powerfully. Besides communicating the campaign insight, the motif subliminally conveys the message of freedom - freedom of haemorrhoid affliction, a further desired patient relief.

Freedom Pays Off

The creative campaign reached and surpassed its set goals – Posterisan® remained market leader through increasing...

1. physicians‘ recommendation by 45%

2. pharmacies‘ recommendation as No. 1 in 2013

3. active demand by 24%

Lady Liberty – Expert in Freedom

The patient insight, being free to sit down painlessly, is staged in an attention-grabbing but still charming way, through THE striking symbol of freedom: the Statue of Liberty.

By displaying the sitting Statue of Liberty, the taboo topic haemorrhoids is addressed distinctively, self-confidently and with a wink of an eye. Simultaneously, the benefit of Posterisan® is highlighted fast and powerfully. Besides communicating the campaign insight, the motif subliminally conveys the message of freedom - freedom of haemorrhoid affliction, a further desired patient relief.

Freedom Pays Off

The creative campaign reached and surpassed its set goals – Posterisan® remained market leader through increasing...

1. physicians‘ recommendation by 45%

2. pharmacies‘ recommendation as No. 1 in 2013

3. active demand by 24%