"For many years I have searched the four corners of the world for the Supreme Noodle, NOW I HAVE FOUND IT!!!"In developing an innovative new website for Pot Noodle, the key objectives were to reach an audience of 16-24 year old youths with a male bias, with a community site where they can interact with the brand and which transmits Pot noodle brand values. The values are Fun, Innovative and Street credible. Secondly, Potoodle.com was designed to be a platform from which to communicate interactively with the audience and develop a one to one relationship with them, building a database of consumers for future targeting.Playing to the strengths of the Internet, the Pot Noodle site is a bulletin board acting as a vehicle for people to interact with the brand. Data is captured when users join the cult by registering a username and password. The site is literally a shrine to the product itself. It allows cult members - once initiated to upload images and dedications to the Pot Noodle Snack, spreading the cult status of the brand. This process feeds on itself.