Cannes Lions
GLOBAL RADIO CREATIVE, London / POT NOODLE / 2012
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Pot Noodle is well known as an instant snack that is made by adding boiling water then standing for several minutes. Pot Noodle GTi, however, can be made in just 2 minutes in a microwave. As XFM was hosting a completely live show for charity, with all adverts being performed live, this was the perfect medium to demonstrate this benefit. So these ads top and tailed a 2 minute break with the Pot Noodle GTi being 'cooked' live. Adam and Shelley are DJ's from the show.
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