Cannes Lions
DDB SOUTH AFRICA, Johannesburg / WRIGLEY / 2018
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In the weird and wacky world of Skittles, anything goes. In this ad, a girl bumps into two of her friends at the beach. The friends explain that one their mothers had told them not to eat Skittles or they’d turn into fish. The one girl then thought that if she only ate half a Skittles she’d turn into a mermaid. But after eating half a Skittles, the girl’s top half turned into a fish instead. We then hear a flock of seagulls circling them. Left with the other half of the Skittles, the girls then offer it to their friend, who eats it immediately. At that point, the flock of seagulls attack the two half-fish half-girls.
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