For St Patrick’s Day, AKQA launched a hilarious pastiche of Guinness’ famous ad ‘Tipping Point’. Created for Pot Noodle, it re-created the domino sequence with scooters, stolen mobile phones and white goods on a gritty London housing estate. The film smashed targets with 50,000+ YouTube views on day one. Within a week it had exceeded the original Guinness film with 190,000 views, was in the Top 40 most viewed films globally, and has received accolades in the national and international press (including Sky News, The Telegraph, The Times, The Independent, and Sydney’s The Age), as well as hundreds of blogs and groups. To date the film has received over 250,000 views, two weeks after launch.