Cannes Lions
NONGSHIM COMMUNICATIONS, Seoul / NONGSHIM / 2021
Overview
Entries
Credits
Execution
The phrase "Please wear headphones" appears and the video starts by showing a man walking on a plain of white snow. The camera follows the footsteps of the man, leading the viewers to focus on the sound. The scene instantly changes to reveal foley artist, Jisoo Jung, who was re-creating the snow walking sound with Potato Chip Edge. He was carefully using the snack to record his work.
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