On the Lunarstorm starting page, members were met by a mega-banner prompting them to become “potato hunters”. A campaign site then explained that three different potatoes were to be found somewhere in the community. A few location hints were given. The 3 different potato right boxes were hard-coded, meaning that if clicking on a potato without knowing about the competition, you would be moved to the campaign site, already having completed 1/3 of the task.

The potato-hunting campaign was a truly creative and innovative campaign that proved extremely effective. The participation was three times as high as previous OLW Internet competitions and clicks on the ads were six times as high. Compared to the previous month, olw.se traffic increased by an amazing 320%.