In addition to advertise on Finn.no, we developed an interactive game where we actively used the classifieds. So Instead of sending out 1350 bags of chips, we hid them inside classifieds that were relevant to "Fredagskos" (Friday-Joy) and had the target audience search for them and claim them. The classifieds we used were for sofas, TV-sets, fireplaces and all the other things that Norwegians typically gather around on Friday evenings. In total 90 classifieds were created with chips-bags inside, and all the claimed bags were rewarded with 15 bags of new crunchy chips. To get clues to where the bags were hidden the participants needed to like the Kim´s Facebook page. The activity was also advertised on banner ads on finn.no and the news site dagbladet.no

The promotion was a huge success. The number of Facebook 'likes' increased by 83 and the number of people talking about Kims increased by 1,500%. However, most important was that the sale of Kims chips increased in the campaign period.