With Valentine’s Day approaching, Tic Tac wanted to help consumers to refresh their love by making their Valentine Kisses a little sweeter.

We designed two lips in different tones of red to represent a guy and a lady kissing. To highlight which one was the lady, we’ve applied a glossy spot UV varnish on the left side as a representation of lipstick. The lips were stylized to be simple, yet impactful, but also in heart shape to tie in with the season of love.

When the lips interlocked, they smartly formed the shape of a Tic Tac pill. Moreover, a matt texture paper stock was chosen to mimic a Tic Tac pill’s texture.