Cannes Lions
STINK, London / ONE.ORG / 2017
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If there was word that could sum up discrimination against women, that word would be “no.” Poverty is Sexist shows a montage of women being told “no” in situations that go from the seemingly inconsequential (a girl being told she can’t wear a black t-shirt, and given a pink one instead) to the outright tragic (a child bride being consoled as she is given to an old man). While their gravity differ, these moments depict the injustice that runs through female experience everywhere, showing rather than telling the message of the campaign: “None of us is equal, until all of us are equal.”