Cannes Lions
DENTSU, Tokyo / ADVERTISING COUNCIL / 2008
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Description
Innumerous cigarette butts can be seen littered on the streets of Japan. However, it is difficult for most to litter in a clean spot, compared to those already occupied by pre-littered butts. What one might have thought “one butt” makes it easier for others to follow with more butts. By displaying the fact, this banner appeals to the littering issue yet again.
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