Cannes Lions
OGILVY & MATHER SANTIAGO, Santiago / NESTLE / 2007
Overview
Entries
Credits
Execution
The idea was to play with how the product was displayed. To achieve this, an acrylic tower was constructed in order to sustain the inverted pyramid, but not interfere with the idea.
Outcome
The idea managed to move products in the isle. Product rotation was created. Products sales rase 11.6% on the first month.
Similar Campaigns
12 items