Cannes Lions

CUSTOM-MADE GIFT BASKETS

OGILVYINTERACTIVE JAPAN, Tokyo / NESTLE / 2002

Awards:

2 Shortlisted Cannes Lions
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Description

In Japan, it's traditional to present gift hampers on festive occasions. However, it can be quite a task when you are selecting hampers for many friends, family members and colleagues. To make it easier we developed this e-commerce application. Using a fun and intuitive Flash interface, Japanese customers can create an original gift package of their choice; you drag and drop desired items into a basket, choose the wrapping style and then make the purchase.

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