Anyone who wants to reach the sky will need tools he can rely on – like the high-performance power tools from Makita.

To get this message out, we developed a campaign, which shows some of the world's tallest buildings clamped into Makita machines as if they were drill bits. From Tomorrow Square Tower and the Shanghai World Financial Center up to the Turning Torso in Malmoe/Sweden, we demonstrate that everything great starts with choosing the right tool.

The campaign was a powerful tool for winning professional craftsmen from every sector over to Makita. It not only created a lot of buzz amongst German craftsmen, but also sent the sales figures spiralling upwards.