The skyscraper packaging series were a powerful tool for impressing Makita’s key account customers and professional craftsmen.

The excellent quality and precision of this drill provided the idea for extraordinary packaging. The best-known skyscrapers in the world: Empire State Building, Chrysler Building, John Hancock Center, Shanghai World Financial Center and the One World Trade Center. Because: It all starts with the right tools.

We have sent this special limited drill pack edition to more than 200 architects, building contractors, journalists, and bloggers. This didn’t only create a lot of buzz amongst German craftsmen. Over 40% of all key account customers immediately ordered the new Nemesis-SDS-PLUS drill range from the Makita product catalogue. And the sales representatives made it to get into the shelves of 10 new specialist retailers with a turnover growth of over 8%.