The program was initially implemented with 100 new distribution points in the most popular local routes, bringing an increase from 0,6 to 2,1 bottles per runner.

Powerade bottle consumption boomed by a 34% during popular races such as 10k charity races, mid-marathons and marathon in Spain.

All together translates to a 23% boost in national volume.

Established as the first distribution system that helps the company calculate consumption in advance, it is soon being replicated in further markets.

The app collected thousands of data of people interested in running, a sector in which the brand wanted to increase presence.

Powerade worked with engineers and runners to create a new distribution channel for runners. And this is how it works:

The only thing the runner has to do before setting off on a new run is to download the Non-Stop Hydration app of Powerade and link it to a payment system .

With corporal data and running metrics, the app helps calculate the hydration points on the route and buy your supply of Powerade in advance.

While running, the app informs thanks to the geo-localisation system integrated in your smartphone of the closest distribution point.

Only when the runner is approaching, the vending machine will dispense a fresh and ready Powerade bottle for you to catch with no need to stop running, helping you stay hydrated and beat your personal record.