Cannes Lions
BBDO ATLANTA, Atlanta / GEORGIA LOTTERY / 2012
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Cal Bennett is a saxophone player that always wanted to play in the symphony. You see him playing his saxophone on the street and you can see that he is an accomplished street musician. The idea behind this spot is to show true altruism in a world where it is rare to see such moments. The Powerball winner(s) have used some of their winnings in order to bring the symphony to Cal, on the side of the street. This of course brings unexpected Joy to not only Cal, but to the people of the city who have stopped to watch the magic take place.
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