Cannes Lions

LOTTERY

TBWA\PHS HELSINKI, Helsinki / THE NATIONAL LOTTERY / 2008

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A man is going to his mailbox trying to avoid any contact. Unfortunately his neighbour is going to the mailbox at the same time. They talk nonsense. The man goes back to his house, where his wife suspiciously says "They know something". The neighbour goes back to his house and says to his wife "They know something. I tell you they know something". Text: Now More Millionares Every Week. Lotto.

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