Cannes Lions
Y&R GROUP SWITZERLAND, Zurich / AUDI / 2014
Overview
Entries
Credits
Description
For this innovational car, a give-away needed to be created which dramatises the difference between our can and an ordinary car in an astounding way.
Execution
At a motor show, Audi wanted to reach as many people as possible in a cost effective way.
Outcome
The give-away - at first produced only in a small edition for motor shows - was reproduced due to popular demand and also distributed by Audi dealers.
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