Cannes Lions

THE PERFECT DAY

RAZORFISH, Frankfurt / AUDI / 2014

Presentation Image
Presentation Image
Case Film

Overview

Entries

Credits

Overview

Execution

"The Perfect Day" is an smart mobile ad that combines geo-location and weather data to find a sunniest day to book a test drive.

Outcome

100+ test drives requested across Germany within the first week alone.

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