The brief was to involve the consumer and engage his interest in Poweron mosquito coils on the Internet.The marketing objective was to reach as many Internet users as possible in a unique and inherently interesting manner.The solution was to highlight the irritation caused by mosquitoes, which is the first source of nuisance in an interactive manner and then provide an easy solution in the form of Poweron, fast action mosquito coils.The target audience comprised of all people in India with internet access.