A digital toy for Powerpuff fans to express themselves through creativity and personalization.

Considering fans had been dying to join the Powerpuff Girls’ squad for 16 years, an avatar creator was an obvious choice. We already had deep rooted nostalgia on our side, so above all we needed to be sure everyone had a chance to represent themselves as individualistically as possible.

Furthermore, a successful UGC creation tool must possess a careful balance of flexibility and constraint. So the experience gave fans endless customizations, but didn’t overwhelm them. Giving fans a fast and easy way to create something that was entirely unique to them.

14.7M Site Visits

6:23 Minutes Average Site Time

13MM+ Avatars Created

CNN headline, “Twitter Explodes With Powerpuff Avatars”

Mashable headline, “Powerpuff Yourself Is Your New Internet Addiction”

Digiday headline, “Powerpuff Girls Take Over The Internet”