Cannes Lions

PR

AIR BRUSSELS, Brussels / AIR BRUSSELS / 2011

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Outcome

8,800 visitors in two days were witness to this.99% of our clients and partners visited our website for the first time, and stayed connected for hours.But also :One person was cut and another person was electrocuted while moving the flashing light.More than 545,350 pieces of confetti created the atmosphere. According to the cleaner: 2,352,651 pieces of confettiMore than 120 trips a day back and forth from our desks to the Christmas card48 hours of very low productivity but a lot of sympathy.All that for 8,800 visitors in two days for 700 e-mails sent.

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