Air is known as a socially responsible advertising agency. We wanted to prove it one more time to our professional address book : clients, collaborators, providers... our team.

600 emails were sent out and, in only 10 days, 1,012 people replaced their Facebook cover photo and shared the campaign link.

On the 14th of January, in the middle of a cold wave, we were able to offer the Red Cross each participant’s blanket. Then Air sent to all their professional contacts a video with the warm thank you of the Red Cross.