We installed blinds with close ups of different types of food near the knife and electro domestic areas. The blind works when people move the knife, and features text saying "Very slim cuts".

In the second week of communication, the first store that we put the blinds in had sold a remarkable number of knives, more than ever before. By the first month of communication, we planned to get a 45% increase in sales. We reached 63% in the third week.